Some Examples of Videos Your Business May Need
- Training seminars
- formal speeches & presentations
- informal groundbreaking ceremonies
- retirement parties
- company events
- employee training
- marketing/promotional
- company documentaries/histories
- trade show loops
- non-profit fundraiser's
- welcome/orientation
- product instruction
- editing existing footage
- creating video from photos only
- creating videos from an idea only
- interviews, testimonials shot for other production
companies
Sales and Presentation Services
An independent research
study released in October, 2003 by Cambridge Associates
of Stamford, CT showed that the inclusion of a
CD or DVD in a direct mail package or as part
of a direct response ad produces a bounty of benefits:
- Response rates averaging three times that
of traditional direct response - with some respondents
reporting a 600% improvement.
- 50-60% greater recall of material on the disc
vs content delivered by print alone.
- Often greater cost efficiencies when compared
to catalogs and booklets. The reduced weight
of the discs compared to heavier print mailings
resulted in meaningful postal savings.
- A more compelling presentation of the product
or service incorporating sound and motion.
- More effective response tracking and database
collection.
- Ability to provide Internet links for more
information or direct ordering.
- Perception among recipients of having received
something "valuable." Recipients considered
the disc to be worth as much as $15, and more
likely to play it.
- Greater likelihood than standard promotional
materials to be saved and/or passed along.
- Filmmaking and its offspring, video, have
become the most powerful communications tool
of this century. Webvideo is growing quickly
and may overshadow cable TV.
- Video is affordable. It's no longer just for
Fortune 500. Producing a marketing video often
costs no more than producing a 4-color brochure.
A carefully-scripted 6-8 minute video can be
more effective and convey as much information
as a stack of printed materials.
Imagine..
- Getting your message to the decision maker
- Grabbing and holding their attention with
music, graphics and
effects combined with a compelling script and
video footage.
- Taking your clients on location for a tour
or demonstration.
- Letting them hear from other satisfied clients.
- Using a tool that heads off objections and
leads to a buying decision.
- Giving the customers the whole story instead
of a sound bite.
- Giving a perfect presentation every time.
Training/Orientation
Clients find that a video presentation can provide
consistency in their training programs. They also
see an increase in attention, comprehension and
understanding. This is because the presentation
uses demonstrations, on site explanations and
hands-on examples, to transfer the information
in an interesting way.
Imagine..
- Your training presented perfectly every time.
- Not worrying about information being left
out.
- Having a record of each employees review
of the safety information.
- Taking your employees on site with on location
examples.
- Reducing costs through lower employee training
costs
- Reducing costs through a better safety record
Safety Presentations
Safety videos are an important asset to any safety
program.
Customized safety presentations hit home with
information the employee can relate to. They can
increase employee understanding and transmit the
same message to everyone.
By using a video that is custom designed specifically
for your business, all of the information is relevant.
This increases comprehension and keeps the information
focused and on target.
Imagine..
- Your safety training presented perfectly every
time.
- Not worrying about information being left
out.
- Having a record of each employee's review
of the safety information.
- Taking your employees on site with on location
examples.
- Reducing costs through lower employee training
costs
- Reducing costs through a better safety record
Estimates are free so contact us today.
